03
Contextual Research and Design Strategy
SCAD START KIT
Neelesh Ranjan
Past Design Works
This is a collection of work from my past companies and my undergraduate education.
PRODUCT DESIGN
Product design is the process of creating and developing a new product or improving an existing one to meet the needs and desires of users. It encompasses a wide range of activities, including research, conceptualization, prototyping, testing, and refinement.
The objective of this project was to design a digital wallet for Generation Z
by understanding the mindset of that generation. To understand the mindset I tried to understand the needs, desired features, and pain points of Gen Z concerning their finances. With a user-centric approach, I aimed to create a digital wallet that can provide a seamless and frictionless experience for this generation.
EXPERIENCE DESIGN
Experience Design is the process of designing products, processes, services, events, and environments with a focus on the quality of the user experience
This experience design model was created for Netflix and was a consulting project for a design studio. The 5E model is beneficial to help align a team and access collective creativity and distributive leadership models that enable collaboration and design in complexity. It is an integrative model that can add coherence, elegance, and excitement to your service or experience
This case study is about the context, functionality, and remarkable outcomes that the "Like" feature has brought to Spotify and its users.
Feature analysis in UX involves examining the functionality and characteristics of individual features within a product or service to understand their impact on the user experience.
VISUAL EXPERIENCE
Visual experience refers to the subjective perception and interpretation of visual information by an individual through their sense of sight. In this case, my role was to increase customer interpretation of central and associated brands in both online and offline markets through brand promotions.
I conducted experiential analysis and developed Visual plans for Central(shopping mall) having window design, store layout, promotional brochures, brand arrangement, and cluster visual displays. This presentation is a compilation of design concepts for central Instagram posts and marketing promotion of CLARKS in the central ecosystem. I provided creative guidance and expertise for the visual direction of CLARKS even in Brand.Central.com (now reliance retail.com)
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BRANDING
Branding is the process of giving a meaning to a specific organization, company, products or services by creating and shaping a brand in consumers’ minds.
This branding project was done for CSG Globals Pvt Ltd for the Brand "Cactus Man" for a series of t-shirts to be sold in the US market. The aim was to help people to quickly identify and experience the brand, and give them a reason to choose these t-shirts over the competitors.
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GRAPHICS
Graphic illustrations were done for Fashion brands like-JC Penney, Walmart,Hnm, Target, Next and Primark. These graphics were used mainly for t-shirts, sweatshirts and shorts.
Graphic illustrations were done for Fashion brands like-JC Penney, Walmart,Hnm, Target, Next and Primark. These graphics were based on the "LGBT Pride" theme. These graphics are even mocked into some marketing products apart from apparel where it is used for awareness /communication purpose.
PRIDE
PUNK
TEXTILES
Fashion Bedding Collections made for Welspun Global Brands Pvt Ltd for their brand 'Spaces". These collections were launched in the market both offline in their retail stores and online on E-commerce websites like Myntra.com
Design Portfolio of projects learned and skills obtained during my undergraduate college.
ILLUSTRATIONS
Collection of some creative illustrations that I do it passionately. I generally use Procreate and Adobe Creative Cloud for my illustrations.
36 DAYS OF TYPE
36 Days of Type is a global project which is held on Instagram that invites designers, illustrators and graphic artists to
express their particular interpretations of the letters and numbers of Latin Alphabets.